Why are YouTube Keywords And Tags important?

Every successful YouTube strategy starts with the right keywords And Tags. BUT the majority of YouTube videos are not created this way. YouTube is halfway between a search engine and a social network so it's important to consider both aspects for each and every video.

Just like Google, when YouTube users search for videos, YouTube populates the search results based on a number of signals. Some of the most important ones are the video title, video description, video tags and the channel that publishes it.

Of course there are many other ranking signals including the quality of the video which YouTube infers from the click through rate, watch duration and engagement. But everything starts with the search term and how that term matches the text elements of the video.

Video keywords are especially important to consider if you don't have many subscribers as you will be relying heavily on search behavior on YouTube itself or Google for users to find your content.

If you're on the other end of the spectrum and you have thousands or even millions of subscribers, you will be less reliant on keywords however to grow your subscriber base - keywords still play the most important role. So basically every YouTuber or YouTube marketer at every stage needs to carefully consider the keywords they want each video to rank for.

How can you use YouTube Keywords in your video strategy?

Thinking about this through the lens of SEO (Search Engine Optimization) is the best mental model for preparing your YouTube keyword strategy. Traditionally with an SEO-focused content strategy you would research keywords, then write the articles to target those keywords.

This same approach works equally as well on YouTube. By researching the keywords first, you can gain an understanding of user behavior and what people are actually searching for in your niche. Once you know this, you can plan your video production much more effectively since it will be based on data insights, instead of just opinion and intuition.

What does the YouTube Keyword Tool do?

The YouTube Keyword Tool enables you to research keywords relevant to your niche and decide on which ones you should focus on based on how many times they are being searched for each month. After all, there's no point using keywords that no one is searching for!

The first thing you should do is start broad. For example, this search for 'real estate:

By starting broad, the YouTube Keyword Tool uses your keyword as a seed to find other keywords that mention that same keyword. So in the example above, we are able to very quickly gain some really good intelligence about which keywords we should be using in our video.

For example, let's say we are a real estate agency that has produced a 'market update' video talking about the state of the real estate market last month and where good opportunities may lie for investing. It would make more sense to use the keyword 'real estate investing' in the title, description and tags rather than 'real estate market' since it has nearly 4x the search volume.

In a competitive industry like real estate, these kinds of tweaks to your video titles, descriptions and tags make all the difference. This is what makes the YouTube Keyword Tool such a valuable resource.

How can you optimize existing videos?

If you've already published many videos, don't be afraid to go back and optimizing them. Just like you would with a brand new video, use the YouTube Keyword Tool to research and fine-tune the keywords to use in your videos. You can export data from the tool into CSV or Excel so you can plan and shortlist your keywords for multiple videos.

When you go back to existing videos to update the video titles, descriptions and tags, make sure you continue to track their performance with the Rank Tracker Tool so you can see how your hard work is paying off!

What Are Backlinks?

Backlinks  are links from one website to a page on another website or we can say they are inbound links, incoming links, or one-way links.

Backlinks are among the most commonly used terms in search engine optimization Google and other major search engines search for high quality backlink, with high domain authority, search engine see backlinks as a point of a website , higher the point higher the probability of ranking in the results. Pages with a high number of backlinks are more likely  to have high organic search engine rankings.

What Importance of backlinks

Backlinks plays an upper hand to your website and make it a trustful in front of user. When you link more high profile websites to your own you make a vote to your own website, tell act tells the search engine rank it over other completion. Let's look some of the benefits of having high quality backlinks to your website.

• Backlinks serve your website as valuable votes from other websites that tell the search engines' algorithm that your content is credible and useful.
• Websites with More Backlinks, Ranks Higher on Google search results
• The pages with back links are more likely to rank on results, which is considered as 'organic search results', hey are packed with more information that provides their web pages and websites with good traffic.
• Backlinks are still considered to be one of Google's three most necessary search engine ranking factors in their algorithm, along with 'content' and 'rank brain'.
• As it turns out, high-quality backlinks tend to share the same key quality and traits , which provide higher probability to rank higher.
• Backlinks can be the important factor in whether a website rises or falls in Google's search results.

Popular SEO Backlinks

• To rank on search engine results you have to optimize your quality of backlinks.
• Fortunately, there are ways to do that,
• follow some given steps , they might help in building strong quality backlinks.
• Choose backlink with good number of anchor link
• In general, you want your backlinks  to have anchor text that supports your target keyword.
• In fact, a recent industry study found a correlation between keyword-rich anchor text    and higher rankings for that keyword.
• Provide a Dofollow link in your backlink, It is most popular ways to showcase the quality of the backlinks. And therefore it helps in SEO, thus ranking it higher on search engine results.
• The Link Is a “Dofollow” Link
• avoid nofollow links
• Google and other search engines algorithm ignore backlinks with the "nofollow" tag attached to it.
• Fortunately, the vast majority of backlinks on the web currently, are “dofollow” links!!!
• Try to get backlinks from different websites, rather than getting it from one website, we have mention it in the importance of backlinks.
• getting variety of different websites makes your website stronger and more capable to rank on google.
• Insure that backLink Is From a Domain That Hasn’t Linked to You Before.

What Dofollow Backlinks

A dofollow link is a backlink that points back to your website or blog for Google search engine algorithm and other search engines to crawl. Dofollow backlinks help with SEO through passing the authority of the origin website to the destination website. A dofollow backlink is important for search engine optimization, especially to rank it organically and  improve rankings.

How to Buy Quality Backlinks

It’s usually better to get 90 links from at least 50 different websites than 500 links from the same website.

In fact, our search engine ranking optimization and correlation study found that the number of sites linking to your website (not the total number of backlinks) corresponds with Google rankings more than any other factor.

A single quality with high quality domain authority backlink can be more powerful than 500 low-quality backlinks.

As it turns out, high-quality backlinks influence to share the same key traits and quality to get it rank better.

Domain authority

The more authority a site has, the more authority it can pass on to your site through backlinks.

If you have tried backlink building, it is likely that you’ve been offered the chance to buy high quality backlinks from different websites.

These websites are considered as higher Domain Authority websites.

If you able to link these  high domain authority website , you are more likely to rank higher on search engine results.